Il Sagrantino torna a New York… a dare il via sarà la promozione a Eataly NY che durerà per tutto il mese di Marzo con degustazioni gratuite, seminari per operatori, incontri con la stampa e classi educative per consumatori.
Il mese a Eataly sarà solo l’inizio di una serie di eventi dedicati ai vini di Montefalco che si svolgeranno durante tutto l’anno 2013.
Ulteriori informazioni sugli eventi: www.consorziomontefalco.it/vini-di-montefalco-negli-usa
The Montefalco Consortium announces the 2nd annual ‘Sagrantino Month’ at New York City’s Eataly to be held this March. The Sagrantino Month promotion is part of a year-long, national Sagrantino campaign that will include events, promotions and public relations. “We’re looking to capitalize on the increasing interest in the US for our native wine,” explained Amilcare Pambuffetti, president of the Montefalco Consortium. “Last year we introduced many Americans, both trade and consumer, to Sagrantino and the response was enthuasiastic. This year we plan to build on the foundation we’ve established.”
The Sagrantino Month promotion at Eataly will include a trade seminar, consumer classes, tastings in the Eataly Wine Store, wine by the glass at all of Eataly’s restaurants and tastings in Eataly’s ‘La Piazza.’ The year-long promotion will continue with virtual tastings with US press, trade tastings, dedicated meetings for unrepresented producers, a consumer awareness and education program. From its quiet beginnings as a regional Umbrian wine, Sagrantino has become a favorite in Italy. Sagrantino producers now seek to expand that popularity in the US.
Please visit www.consorziomontefalco.it/vini-di-montefalco-negli-usa for more information.